Almost overnight, so it seems, we went from $6.00 per ounce to $36.00 per ounce for silver and from $200.00 per lb to $800.00 per lb for Turquoise. That is hard to swallow for a business that has to produce Jewelry to compete in a global marketplace. Well, that whats happening in the Turquoise Jewelry market today and the frosting on the cake is a recession from hell that we had nothing to do with.
Anyhow – Durango Silver Company is actually doing pretty darn good these days and we tribute that to our obsession to creating quality Turquoise Jewelry that nobody else has – in other words, we have no competition as we sell our own Jewelry. Looking to the future we realize Turquoise Jewelry is in the top ten types of Jewelry in demand today and we suspect it will even do better as time goes on. We are currently retooling and developing a new line of Silver Jewelry that is highly calibrated to have the exact weight of Silver that is needed to produce the perfect Silver Jewelry that will be in demand for the upcoming years. In addition, we have set up suppliers of the authentic Turquoise we will use in our new “Durango Collection” that professionally cut calibrated stones for their livelihood. Surprising but we can cut the cost to our clients by more than 30% by refining exactly what we are producing and exactly how we produce it in the good old USA!
Durango Silver Company is in the process of developing a great new line of Sterling Silver Turquoise Jewelry that you and the marketplace is going to love here in the USA as well as many others around the world. By the end of 2011, we will have a new line of Silver Turquoise Jewelry and we will also have distributors in several countries around the world.